How Google Makes Money

Hi Guys, Ever Heard of Google.What  a Foolish quesion isn't it?.

Well You might Have Heard of Google as it is the Best Search Engine,Provides You With a Lot of Cool and Free Stuff Like Youtube,Gmail,Google Docs,Google Play & a lot more.

So, Google is Providing You All These Things For FREE. Now ,The Question arises "How Does Google Make Money?"

So Lets See How Google Really Makes Money.Unlike some Internet companies, Google has multiple ways of generating revenue beyond private investment or selling shares of its stock. Google uses three methods to partner with merchants and advertisers: Google Checkout, Google AdWords and Google AdSense

1)Google Checkout :

Google Checkout is a service designed to make online purchases easier for both the consumer and the retailer. On the consumer end, users create a free Google Checkout account. Part of the account creation process includes entering a credit or debit card number, which Google stores in a secure database. When the user visits a retailer that subscribes to Google Checkout, he or she can click on the checkout option and Google facilitates the transaction. This means that the user doesn't have to enter a card number every time he or she makes a purchase.

Retailers can set up Google Checkout accounts for free, but,after  August 2008, Google charges a 2 percent plus 20-cent fee per transaction. For example, if a customer buys a $20 item from a merchant, Google will charge that merchant 80 cents for that transaction.

2)AdWords

Another way Google generates revenue is through a pair of Web advertising services called AdWords and AdSense. With AdWords, advertisers can submit ads to Google that include a list of keywords relating to the product, service or business. When a user searches Google  using one or more of those keywords, the ad appears on the SERP in a sidebar. The advertiser pays Google every time a user clicks on the ad.

3)Adsense

AdSense is similar, except that instead of displaying ads on a Google SERP, a webmaster can choose to integrate ads into his or her own site. Google's spiders crawl the site and analyze the content. Then, Google selects ads that contain keywords relevant to the webmaster's site. The webmaster can customize the location and color of the sidebar containing the ads. Every time someone clicks on an ad on the webmaster's site, the webmaster receives a portion of the ad revenue (Google gets the rest).There is Another Scheme Where the Webmaster can generate revenew even if the ad is not clicked and this is based on Page Views That is Google Will Pay the webmaster once the Pageviews reach 1000 and then the Next Payment is Made Whene Again a 1000 Pageviews are obtained. (NOTE: Do not Try to Use Fake Means to Increase Your Pageviews .Google can very well detect it and You Will Lose Your Adsense Privilage for ever).

With both AdWords and AdSense, Google's strategy is to provide targeted advertising to users. Google believes that by providing advertising relevant to the information for which the user is already searching, the chances of someone following the ad are greatly increased [source: Google].


Comments

Post a Comment

Popular posts from this blog

Hack Wifi with Fern Wifi Cracker

Image
          Fern Wifi Cracker is a Wireless security auditing and attack software program written using the Python Programming Language and the Python Qt GUI library , the program is able to crack and recover WEP/WPA/WPS keys and also run other network based attacks on wireless or ethernet based networks Operating System Supported The Software runs on any Linux machine with the programs prerequisites , But the program has been tested on the following Linux based operating systems: Ubuntu KDE/GNOME BackTrack Linux BackBox Linux Prerequisites The Program requires the following to run properly: The following dependencies can be installed using the Debian package installer command on Debian based systems using "apt-get install program" or otherwise downloaded and installed manually Aircrack-NG Python-Scapy Python Qt4 Python Subversion Xterm Reaver (for WPS Attacks) Macchanger Features Fern Wifi Cracker currently supports the foll
Read more

How to Decompile JAR files and View Source Code of Java Programs

Image
In software terms, JAR (Java Archive) is a package file format typically used to aggregate many Java class files and associated metadata and resources (text, images, etc.) into one file to distribute application software or libraries on the Java platform. Typically, The Contents of any JAR file can be viewed by Extracting the JAR file with the Help of Tools like WinZIP or WinRAR . Once You have successfully extracted the contents of the JAR file . you will get a lot of Files with file extension " .class " and these class files are not in Human Readable Format. So, to Overcome this problem and to view the original JAVA source code hidden inside these class files stored inside the JAR file container ,we use a tool called JD-GUI . JD stands for "Java Decompiler" . It is a standalone graphical utility that displays Java source codes of “ .class ” files. You can browse the reconstructed source code with the JD-GUI for instant access to methods
Read more

Using phpMailer to Send Mail through PHP

Image
Besides using PHP's mail() function, there are a few other tools you can use to send mail from a PHP script. In this article, we'll show you how you can use PHPMailer to to send email from within PHP. When sending email from PHPMailer, you will be sending email from an actual email address. If you don't already have an email address setup specifically for sending email, please setup an email address now. In the example below, we created the email address send_from_PHPMailer@bradm.inmotionhosting.com with " password " as the password. Download the PHPMailer script First, download PHPMailer using the direct link below: PHPMailer_5.2.0.zip After you have downloaded the file, unzip and extract it to your public_html . After unzipping the file we have public_html/PHPMailer_5.2.0 . Next you will need to edit your web pages to use the PHPMailer code. Add the HTML form to your page Generally, your setup would include a form being sent to a PHP scr
Read more